top of page

Professional Profile

I am a confident and creative multi-disciplinary designer with an enquiring mind and a strong skill set. Through my experiences, I have discovered that I am someone who enjoys challenging work and that I am not afraid to embrace new opportunities and responsibilities. I am keen to learn and acquire new skills by collaborating with the designers and creatives around me. 

​

I have over five years experience in industry, with a developed focus on graphic design, marketing and event management in particular. Alongside a degree in Graphic Communication and Illustration, these experiences have strengthened and broadened my skillset. 

e29a8df5-a014-4080-8d09-7e43b5f50475.JPG

Employment History

  • October 2023 - Present

    Working predominantly within the music industry, I have produced work for clients such as McFly, Universal Music Group, Live Nation, Warner Music, Sony, Ticketmaster, Black Book Management, and Happy Entertainment. Through these projects, I have created animations for album campaigns, developed artist branding and visual identities, designed album artwork, edited promotional trailers and videos for social media and designed event posters for print and digital. Outside of the music industry, I have worked on campaigns for the AFC Asian Cup Qatar 2023 and Decathlon, as well as developing the new logo and brand guidelines for underwriting firm AdA.

    ​

    Key clients include:

    • AdA

    • AMV BBDO

    • Black Book Management

    • Designsixtyfour

    • Happy Entertainment

    • Heavy Music Awards

    • Live Nation

    • McFly

    • Universal Music Group

    • Warner Music Group

  • May 2022 - Present

    Creating social media content, managing the schedule of four different platforms and monitoring engagement and public response. Content ranges from tour announcements, news features, merch sales, music releases and legacy content from the label’s history. Roadrunner Records UK has organically grown by 30,000 followers since my joining. I have established what type of content engages best with the audience and have achieved the highest engagement on the channel in recent years. I have also created an archival calendar of the record label's history documenting key artist releases, tours, festival appearances, tv performances and other events to improve the use of legacy content.  

    ​

    Key responsibilities include:

    • Create a social media schedule each week for daily posts

    • Communicate regularly with Senior Marketing Manager about social media activities 

    • Source assets and copy for posts, ensuring copyright permission from creators is granted

    • Create static, video and animated assets for socials when needed

    • Monitor social channels of artists signed to Roadrunner Records for current news and events

    • Provide social media reports to Senior Marketing Manager on content performance

    • Liaise with the Roadrunner Records US offices and artist teams

    • Manage a positive relationship with followers on all accounts

    • Respond to private messages and comments from users

  • ​Providing support to the Heavy Music Awards - from designing digital and print assets throughout each of the campaigns, to managing and growing the social media channels and assisting the running of the event on the day. Significant engagement from key artists in the scene and fans saw a growth of over 40k followers and 4.5million views on #heavymusicawards. Managing communications between the team and sponsors, artists, guests and vendors was also a day to day task during the lead up to the event. During this time, contracted third party work included design support for Designsixtyfour and social media management for Roadrunner Records UK.

    ​

    Key responsibilities included:

    • Communicating with senior management about existing and new marketing activities

    • Event management for the Heavy Music Awards, ensuring prompt delivery of administrative tasks, marketing activity and materials by coordinating with team members and third parties, e.g. sponsors

    • Management of guest list for Heavy Music Awards

    • Building the Heavy Music Awards brand to increase sponsor acquisition and brand awareness

    • Social media management for all HMA social channels

    • Creation of static, video, animated and written assets for use across HMA channels in both online and print environments

    • Third party work including ongoing social media management

    • Design of relevant POS materials for HMAs events

    • Mailing list management

    • Evaluating and improving marketing campaigns with possible solutions to fit within budgetary constraints

    • Identifying measurable marketing outcomes to increase the efficiency of marketing activities within the company, and producing insights to help with future marketing strategy

    • Identifying new marketing avenues to ensure the Heavy Music Awards remains at the forefront of social and cultural trends

    • Recruiting and training marketing assistants and / or interns to assist with event coordination and marketing activity

    May 2022 - September 2023

  • January 2020 - May 2022

    With a large focus on creating virtual environments for global digital conferences and e-learning programs, I also worked on producing interactive graphics, animations, print design, web and mobile design, collaborative design, as well as hosting and supporting events on their platform SmartLab. After my first year at Ludic, I was promoted from Junior to Mid-weight graphic designer. This new title included responsibilities outside of design, such as managing client communications, hosting meetings with the wider project teams, liaising with the development team, and supporting the lead designer in managing the design team's tasks and workflow. I also became responsible for managing the junior designers on certain projects, and supported their development in the team by running feedback and training sessions with them. I would often be working on over 5 projects simultaneously - ranging from active client events to internal platform development projects - so managing my own time and project expectations was key.

    ​

    Key responsibilities included:

    • Designing and implementing innovative solutions for online and offline media such as games, web apps and interactive web-based media

    • Executing all visual design stages from concept to final designs

    • Conceptualising original ideas that bring simplicity and user friendliness to complex design problems

    • Graphic design of materials for client presentations and marketing

    • Establish and promote design guidelines, best practices and standards

    • Generate identities for events that coincide with existing client brand guidelines - including event specific logos, icons, and imagery

    • Communicate design development with project managers and event support staff

    • Host weekly calls with client teams for design updates and event progress reports

    • Monitor weekly sprint to ensure projects are staying within budget and progressing in the correct timelines

    • Support lead designer and creative director in maintaining the design team's tasks and distributing work accordingly

    • Distribute work to the junior designers and support their development of skills and understanding of the company's best practices

    • Onboard new staff to the company with introductory sessions to the SmartLab platform 

    • Liaise with the development team to ensure updates to the platform are inline with the set guidelines and designer's vision

    • Offer design support to internal projects - such as training programmes, watercoolers and staff events

  • Providing support to the first Heavy Music Awards event in 2017, as well as the following 2018 and 2019 events. The design responsibilities included adhering to brand guidelines to produce and help distribute social media content, plus creating print designs such as the events programme and venue posters, website management, 3D rendering, and video editing. As an event co-ordinator, I was responsible for filming sponsor and red-carpet interviews, supporting the management of the venue and guest list, production set-up, equipment hire, copy-writing, admin and assisting the general running of the event. During this time, I actively contributed to the growth of the awards as it began, witnessing its digital reach and venue size increase with each year. 

    ​

    Key responsibilities included:

    • Designing and distributing social media content

    • Creating print assets for event night, including posters and event programmes

    • Website management

    • 3D rendering of awards

    • Filming professional interviews with sponsors and event attendees

    • Video editing of interviews 

    • Production set-up on the night

    • Assisting the general running of the event 

    • Research projects to improve the event experience, from vendors to competing awards

    June 2017 - September 2019

  • June 2017 - September 2018

    Much of the work can be split into two categories: advertising and branding. This included creating adverts for digital and print media such as event posters, magazine ads, awards and campaign material. I also worked on branding campaigns for new startups and established brands seeking refreshed and modernised rebrands. Within these scopes, some of the projects also required video editing, animation, GIF design, social media share graphics, website banners, and logo design. The main clients and artists included Roadrunner Records, Warner Music, Sony, Rock Sound Magazine, Travis Scott, Creeper, Fleetfoxes, Cleanbandit, Stereophonics, Milkteeth, and many others. I also designed for and helped run The Digital Awards, particularly the Hertfordshire 2017 and Essex 2018 events.

    ​

    Key responsibilities included:

    • Creating trailers for upcoming tours and promo reels

    • Developing animated assets and GIF design for websites and social media

    • Design print and digital material for magazines, posters and social media

    • Researching and development for branding projects and logo design

    • Providing support to the Creative Director through knowledge and workload scope

  • Working within a product design agency, much of the work I undertook was focused in-house or providing graphic design support to ongoing client projects. The internal work focused on improving the company's own branding material such as brochure development, new branding collateral, user-insight and technical supplier research, and designing exhibition support material. The new branding collateral included updated business cards, employee pictures for the office and website, and creating presentation templates for internal use. Externally, the biggest contribution I had to a client project was for the Sutton Tools packaging design. I created all of the print design for the new packaging shape inline with the client's own brand guidelines. This project was so successful that it has since been implemented across all of their other tool ranges and is now distributed in hardware stores throughout Australia. 

    ​

    Key responsibilities included:

    • Brochure development to existing styles

    • Graphic design for exhibitions support materials 

    • Development of new branding collateral 

    • Marketing materials concept exploration & presentations

    • Design user-insight research as well as researching technical / supplier information through online and direct channels.

    • Creation of presentation material using Adobe Creative Suite

    • Working with briefs, timelines and maximising innovative concepts

    • Professional liaison and communications with clients and suppliers

    • General office and workshop duties as required

    • Assistance in marketing, sales and account management activities as directed

    January 2018 - March 2018

Education History

  • September 2014 - June 2019

    BA (Hons) Graphic Communication and Illustration with a Diploma in Professional Studies (2:1)

    BTEC Level 3 Foundation Diploma in Art and Design (Distinction)

  • September 2007 - June 2014

    4 A-levels (A-C) in Product Design, English Literature, History and General Studies

    EPQ (Distinction)

    2 AS Levels (A-C) in History and Urban Development

    14 GCSEs (A*-B) including English, Maths, Science, Graphic Design, Product Design and Music

bottom of page